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Pre-Owned A Professional and Practitioner s Guide to Public Relations Research Measurement and Evaluation Second Edition Paperback

Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in a - USED - VERY GOOD Condition condition. If you re not completely satisfied please get in touch & we ll be happy to help.... more

A Practioner s Guide to Public Relations Research Measurement and Evaluation

This book will provide the business reader with the necessary understanding of the problems and promises of public relations research measurement and evaluation and the public relations practitioner as guide to effective use of methods measures and... more

Ethics in Public Relations : A Guide to Best Practice 9780749453329 Used / Pre-owned

Implement an ethical approach to public relations and corporate communications with guide packed full of useful tools and insights. CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket... more

Pre-Owned Ethics in Public Relations: A Guide to Best Practice (Paperback) 0749477261 9780749477264

The weight of social responsibility in public relations (PR) has never been more pronounced. Ensure the professionalism and credibility of your business using the practical tips and guidance in this book written by a leading academic in the field and... more

Pre-Owned Manager s Guide to Excellence in Public Relations and Communication Management (Routledge Communication Series) Paperback

Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in a - USED - VERY GOOD Condition condition. If you re not completely satisfied please get in touch & we ll be happy to help.... more

Press Releases are not a PR Strategy : An Executive s Guide to Public Relations 9780976252719 Used / Pre-owned

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

Pre-Owned The IABC Handbook of Organizational Communication : A Guide to Internal Communication Public Relations Marketing and Leadership 9780787980801 Used

The IABC Handbook of Organizational Communication is the fourth edition of the best-selling resource that offers a comprehensive collection of practical knowledge and insights about effective corporate communication and its effect on organizational... more

Pre-Owned Ethics in Public Relations: A Guide to Best Practice (Paperback) 074944276X 9780749442767

Ethical Practice in Public Relations provides a framework for understanding important ethical concerns in the field of public relations and corporate communications. It helps the reader to clarify their own principles and values and acknowledge the... more

Routledge Communication Manager s Guide to Excellence in Public Relations and Communication Management (Hardcover)

This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. The Excellence Study provides communication managers... more

Pre-owned Professional and Practitioner s Guide to Public Relations Research Measurement and Evaluation Paperback by Michaelson David; Stacks Don W. ISBN 160649984X ISBN-13 9781606499849

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Pre-Owned The Public Relations Handbook for Nonprofits: A Comprehensive and Practical Guide (Paperback 9781118336076) by Art Feinglass

9781118336076. Pre-Owned: Good condition. Trade paperback. Language: English. Pages: 336. Trade paperback (US). Glued binding. 336 p. Nonprofit organizations must employ effective professional public relations techniques in order to get the recognition... more

Pre-owned Practioner s Guide to Public Relations Research Measurement and Evaluation Paperback by Stacks Don W.; Michaelson David ISBN 1606491016 ISBN-13 9781606491010

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Pre-Owned Public Relations in Health Care : A Guide for Professionals 9781556480669 Used

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover dust jacket may not be included minimal wear to binding most of the pages undamaged(e.g. minimal creases or tears) highlighting / underlining... more

Public Relations Writing Worktext: A Practical Guide for the Profession (Paperback)

Public Relations Writing Worktext provides the fundamental knowledge and the basic preparation required for the professional practice of public relations writing. This textbook introduces readers to public relations and writing providing an overview of... more

Pre-owned Public Relations Writing Worktext : A Practical Guide for the Profession Paperback by Zappala Joseph M.; Carden Ann R. ISBN 0415997542 ISBN-13 9780415997546

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Making It in Public Relations: An Insider s Guide To Career Opportunities (Paperback)

Making It in Public Relations is a comprehensive realistic guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations written for students who want or need a definition of the... more

Marketing and Public Relations: The Complete Guide for Managers (Hardcover)

Marketing is one of the primary aspects of business management. It is intended to create a new customer base as well as retain and satisfy it. It includes advertising distribution and selling. Public relations refer to the management of the spread of... more

Pre-Owned Public Relations: A Guide to Strategic Communication (Paperback 9781634874755) by Young Joon Lim

9781634874755. Pre-Owned: Good condition. Trade paperback. Language: English. Pages: 310. Trade paperback (US). Glued binding. 310 p. Public Relations: A Guide to Strategic Communication gives students a look into the real world of public relations. In... more

Fundamentals of Writing for Marketing and Public Relations: A Step-by-step Guide for Quick and Effective Results

This book contains the basic elements necessary for an individual with little marketing or public relations experience to write promotional materials including the news release newsletter brochure web copy and blog. Students studying business marketing... more

Pre-owned Practical Guide to Ethics in Public Relations Paperback by Luttrell Regina; Ward Jamie ISBN 1442272740 ISBN-13 9781442272743

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How-To-Do-It Manual Series (for Librarians): Public Relations & Marketing F (Paperback)

This text presents an introduction to public relations basics from writing good press releases to evaluating PR services to working with internal public relations offices. It also includes a timely section to help you make the most of cutting-edge Web... more

Pre-Owned The PR Buzz Factor : How Using Public Relations Can Boost Your Business 9780749444686 Used

A practical guide which gives business owners the tools to analyse their own business in PR terms in order to reach their target market and gain wide distribution or exposure. CONDITION – USED: Books sold are in GOOD or better condition. Good... more

Public Relations Writing

Breadth and balance in content are the primary attributes of this practical guide designed to equip undergraduate students for the broad range of writing tasks involved in contemporary public relations practice. A myriad of writing tasks are examined... more

Pre-Owned The PR Styleguide: Formats for Public Relations Practice (Spiral-bound) 0495006432 9780495006435

A concise handbook THE PR STYLEGUIDE: FORMATS FOR PUBLIC RELATIONS PRACTICE serves as a complete style guide and reference tool. Learn to present messages that display great form and style with THE PR STYLEGUIDE. The most widely used and accepted... more

SAGE Brief Guide to Corporate Social Responsibility (Paperback)

This guide to corporate social responsibility (CSR) provides discussion of key concepts in a short easy-to-use format. It is divided into sections on key terms the global stage corporate governance corporate social responsiveness public relations and... more

Promoting Nonprofit Organizations: A Reputation Management Approach (Paperback)

Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit s reputation. The ways in which businesses - both for-profit and not-for-profit - communicate with... more

Promoting Nonprofit Organizations: A Reputation Management Approach (Hardcover)

Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit s reputation. The ways in which businesses - both for-profit and not-for-profit - communicate with... more

Pre-Owned The Little Book of Big PR: 100+ Quick Tips to Get Your Business Noticed (Paperback) 0814436218 9780814436219

Whether you re an established company or a cost-conscious start-up this helpful guide tells you all you need to know to be able to use public relations effectively as a business-building tool. As an entrepreneur you need every helpful tool you can get... more