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| Best Seller  | e.l.f. Cosmetics Small Smudge Brush - Vegan and Cruelty-Free Makeup This synthetic haired eye brush is soft, absorbent and can be used with wet or dry products. For best results, clean or wipe brush after each use. - Creates detailed pin-pointed color application. - Great for blending in eyeliner and shadow to create a... ... more | go to store |
 | e.l.f. Cosmetics Expert Liquid Liner In Jet Black - Vegan and Cruelty-Free Makeup #1 Liquid Eyeliner in America!*What is it: A high-pigment liquid eyeliner with an extra-fine brush tip to create precise definition that won’t smudge.Why we love: Extra-fine brush tip delivers a precise application—no tugging or skipping! Easy glide,... ... more | go to store |
| Best Seller  | e.l.f. Cosmetics Expert Liquid Liner In Charcoal - Vegan and Cruelty-Free Makeup #1 Liquid Eyeliner in America!*What is it: A high-pigment liquid eyeliner with an extra-fine brush tip to create precise definition that won’t smudge.Why we love: Extra-fine brush tip delivers a precise application—no tugging or skipping! Easy glide,... ... more | go to store |
 | e.l.f. Cosmetics Blending Eye Brush - Vegan and Cruelty-Free Makeup e.l.f.'s eyeshadow blending brush expertly blends multiple eye shades while softening dramatic edges and fine lines. Using a Blending Eye brush after eyeshadow and liner application creates a natural finish to any eye look. This blender brush can also... ... more | go to store |
 | e.l.f. Cosmetics Expert Liquid Liner In Midnight - Vegan and Cruelty-Free Makeup #1 Liquid Eyeliner in America!*What is it: A high-pigment liquid eyeliner with an extra-fine brush tip to create precise definition that won’t smudge.Why we love: Extra-fine brush tip delivers a precise application—no tugging or skipping! Easy glide,... ... more | go to store |
 | e.l.f. Cosmetics Precision Liquid Eyeliner - Vegan and Cruelty-Free Makeup The long-lasting Precision Liquid Eyeliner formula and pigment rich color glides on smoothly for defined and precise lines. Features a tapered brush design to create thin or bold lines for a custom look. Try a winged-eyeliner look and unleash your... ... more | go to store |
 | e.l.f. Cosmetics H2O Proof Inkwell Eyeliner In White Out - Vegan and Cruelty-Free Makeup What it is: A long-lasting, waterproof liquid eyeliner that delivers high-pigment color for graphic eye looks.Why you'll love it:Waterproof eyeliner in an easy-to-use inkwell formatDelivers high-pigment, matte-finish color in one swipePerfect for... ... more | go to store |
 | e.l.f. Cosmetics Precision Dual-Sided Eyebrow Brush - Vegan and Cruelty-Free Makeup This dual-sided eyebrow brush has a brush to shape brows into place and an angled brush to sculpt and fill in the brow. The custom designed triangular handle provides ultimate control and luxuriously soft, cruelty-free white fiber hairs help show exact... ... more | go to store |
 | e.l.f. Cosmetics Smudge Brush - Vegan and Cruelty-Free Makeup This short curved brush is the perfect shape to expertly smooth in color along the lash line for a smoky look. The dense brushes apply exact color application for extreme intensity to blend colors or smudge lines. Perfect for contouring and enhancing... ... more | go to store |
 | e.l.f. Cosmetics Travel Blending Brush - Vegan and Cruelty-Free Makeup Previously Beautifully Bare Blending BrushCreate a flawless, natural look with our Travel Blending Brush. The unique shape of the brush head provides even, streak-free coverage for a smooth, expertly blended effect. The ultra-fine synthetic fibers are... ... more | go to store |
 | e.l.f. Cosmetics Wide Tapered Eyeshadow Brush - Vegan and Cruelty-Free Makeup What it is: A multi-use eyeshadow brush with an angled tip for both all-over and precise color application.Why you'll love it:Multi-tasking eyeshadow brush Wide sides evenly and smoothly sweep color across eyelidsAngled tip allows for precise color... ... more | go to store |
 | e.l.f. Cosmetics Retractable Kabuki Brush - Vegan and Cruelty-Free Makeup The perfect size brush for applying powder, bronzer, or blush on the go! The soft bristles apply and blend product flawlessly for buildable coverage and the retractable head allows for controlled use and mess-free storage. The synthetic bristles are... ... more | go to store |
 | e.l.f. Cosmetics Brow Comb + Brush - Vegan and Cruelty-Free Makeup Keep brows perfectly trimmed and shaped with this Brow Comb + Brush. The comb side works to smooth brows for a polished, neat look. The angled brush side helps to softens hair texture and distribute product. Doubles as a lash comb to separate and... ... more | go to store |
 | e.l.f. Cosmetics Fluffy Eye Blender Brush - Vegan and Cruelty-Free Makeup This fluffy blender brush blends eyeshadow with ease and can also be used to set concealer with powder. The soft bristles blur the edges of eyeshadow for a soft- focus effect. This cruelty-free brush is made with 100% animal hair-free, synthetic... ... more | go to store |
 | e.l.f. Cosmetics Ultimate Eyes 5 Piece Brush Collection - Vegan and Cruelty-Free Makeup Create your favorite eye looks with this 5 piece eye brush set.Set Includes:Contour Brush: Synthetic, soft haired brush helps provide extra definition and adds depth close to the lash line and in the corner of the eye. Can be used with wet or dry... ... more | go to store |
 | e.l.f. Cosmetics H2O Proof Inkwell Eyeliner In Bluebird - Vegan and Cruelty-Free Makeup What it is: A long-lasting, waterproof liquid eyeliner that delivers high-pigment color for graphic eye looks.Why you'll love it:Waterproof eyeliner in an easy-to-use inkwell formatDelivers high-pigment, matte-finish color in one swipePerfect for... ... more | go to store |
 | e.l.f. Cosmetics H2O Proof Inkwell Eyeliner In Dark Envy - Vegan and Cruelty-Free Makeup What it is: A long-lasting, waterproof liquid eyeliner that delivers high-pigment color for graphic eye looks.Why you'll love it:Waterproof eyeliner in an easy-to-use inkwell formatDelivers high-pigment, matte-finish color in one swipePerfect for... ... more | go to store |
 | e.l.f. Cosmetics Lash 'N Roll Mascara In Deep Brown - Vegan and Cruelty-Free Makeup What is it: A mega-curling mascara with a unique double-sided and curved silicone brush to lift and separate lashes for an eye-opening effect.Why you'll love it:Gives your lashes maximum curl and liftDouble-sided and curved silicone brush works to... ... more | go to store |
 | e.l.f. Cosmetics Lash & Brow Comb - Vegan and Cruelty-Free Makeup This synthetic haired dual sided brush creates beautifully groomed lashes and brows by helping remove mascara clumps and easily defines the brows. Can be used with wet or dry products. e.l.f. Cosmetics Lash & Brow Comb - Vegan and Cruelty-Free Makeup.... ... more | go to store |
 | e.l.f. Cosmetics Instant Lift Waterproof Brow Pencil In Blonde - Vegan and Cruelty-Free Makeup What it is: A dual-ended waterproof eyebrow pencil and spoolie duo that helps you shape, fill and define brows with smudge-resistant results.Why you'll love it:Long-lasting waterproof eyebrow pencil with spoolie brush for grooming and shaping brow... ... more | go to store |
 | e.l.f. Cosmetics Instant Lift Waterproof Brow Pencil In Auburn - Vegan and Cruelty-Free Makeup What it is: A dual-ended waterproof eyebrow pencil and spoolie duo that helps you shape, fill and define brows with smudge-resistant results.Why you'll love it:Long-lasting waterproof eyebrow pencil with spoolie brush for grooming and shaping brow... ... more | go to store |
 | e.l.f. Cosmetics Volumizing Mascara - Vegan and Cruelty-Free Makeup This mascara volumizes lashes for fuller, thicker-looking lashes that define the eyes. The Vitamin E enriched formula helps boost lashes for a long lasting, dramatic look. e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair... ... more | go to store |
 | e.l.f. Cosmetics Slant Tweezer - Vegan and Cruelty-Free Makeup A unique slanted tweezer ergonomically designed for easy and accurate tweezing. Professional quality stainless steel construction provides a strong grip that will easily remove any unwanted hairs.e.l.f. is proud to partner with Fair Trade USA™ and... ... more | go to store |
 | e.l.f. Cosmetics Soap Brow In Clear - Vegan and Cruelty-Free Makeup What is it: A firm-hold clear brow pomade that tames and sculpts your eyebrows into place for for the feathery soap brow look you've seen all over social media. Why you'll love it:Lifts, tames, sculpts, and grooms brows into a fluffy finishPerfect for... ... more | go to store |
 | e.l.f. Cosmetics Blending Sponge In Peach - Vegan and Cruelty-Free Makeup This blending sponge flawlessly applies makeup for professionally even and smooth-looking skin. Great for creating a full coverage base, contouring or layering color. This durable sponge is washable and reusable, and perfect for use with all makeup... ... more | go to store |
 | e.l.f. Cosmetics Love Triangle Lip Filler Liner In Red - Vegan and Cruelty-Free Makeup What is it: A 2-in-1 lip liner pencil with a unique triangle shape to precisely sculpt and fill in lips with long-lasting, intense color.Why we love:Unique triangle shape creates precise linesDoubles as an all-over lip color to fill in lipsOne-swipe... ... more | go to store |
 | e.l.f. Cosmetics O Face Satin Lipstick In Own It - Vegan and Cruelty-Free Makeup What is it: A satin-finish lipstick that delivers all the rich color you’re craving in a comfortable formula that lasts. Why you'll love it:Comfortable, long-lasting formulaRichly pigmented with a satin finishNourishing formula infused with marula oil,... ... more | go to store |
 | e.l.f. Cosmetics Tweezer Trio Kit - Vegan and Cruelty-Free Makeup What is it: The ultimate trio of mini eyebrow tweezers to expertly shape, define, and groom your brows. Why we love:Set of three stainless steel tweezersKit includes a flat top tweezer for removing thicker hair, angled tip tweezer for shaping brows,... ... more | go to store |
 | e.l.f. Cosmetics Lip Lacquer In Love Bite - Vegan and Cruelty-Free Makeup What it is: A vitamin-infused lip gloss that slicks lips with a sheer wash of color and all-out shine—now with a flexible, lip-hugging applicator!Why you'll love it:Gives your lips a brilliant shineNourishing, non-sticky formulaSubtle wash of buildable... ... more | go to store |
 | e.l.f. Cosmetics Clear Brow & Lash Mascara - Vegan and Cruelty-Free Makeup What it is: A dual-sided clear eyebrow gel and mascara that grooms lashes and brows into place.Why you'll love it:Clear mascara and brow gel creates a healthy, defined lookWorks as a base under brow pencils and mascaraLong-lasting formulaSlick your... ... more | go to store |
 | e.l.f. Cosmetics No Budge Matte Shadow Stick In Stellar - Vegan and Cruelty-Free Makeup What is it: A versatile cream eyeshadow stick that delivers high-pigment and long-lasting color with a matte finish.Why you'll love it:Our fan-fave No Budge Shadow Stick, now in new shades with a matte finish!Creamy, blendable eyeshadow formula applies... ... more | go to store |
 | e.l.f. Cosmetics Perfect 10 Eyeshadow Palette In Nude Rose Gold - Vegan and Cruelty-Free Makeup New and improved! Packaging May Vary. What is it: A 10-color, highly pigmented eyeshadow palette in a range of easy-to-wear shimmer and matte nude and rose gold shades.Why you'll love it:10-piece eyeshadow palette featuring shimmery rose gold shades... ... more | go to store |
 | e.l.f. Cosmetics Ultra Precise Brow Pencil In Brunette - Vegan and Cruelty-Free Makeup What is it: A dual-ended, retractable brow pencil with a micro-slim tip and spoolie for creating fuller, natural-looking brows.Why we love:Dual-sided, retractible designCreamy, smudge-proof formulaUltra fine tip for extreme accuracyKeep brows in check... ... more | go to store |
 | e.l.f. Cosmetics Perfect 10 Eyeshadow Palette In Need It Nude - Vegan and Cruelty-Free Makeup What it is: A 10-color, highly pigmented neutral eyeshadow palette in a range of easy-to-wear shimmer and matte shades.Why you'll love it:10-piece nude eyeshadow palette featuring a range of pinks, golds, and browns in matte and shimmer finishesFive... ... more | go to store |
 | e.l.f. Cosmetics Lip Exfoliator In Cotton Candy - Vegan and Cruelty-Free Makeup What is it: Our iconic sugar lip exfoliator that gently removes dry, dead skin - now in a new and improved formula and packaging for even softer, smoother lips.Why you'll love it:New and improved formula and packaging for even softer lipsSmooths,... ... more | go to store |
 | e.l.f. Cosmetics Lash it Loud Travel Size Mascara - Vegan and Cruelty-Free Makeup What is it? A mega volumizing mascara that helps your lashes look fuller, bolder and longer than ever.Why we love?Travel-friendlyAchieve mega volume lashes instantlyFormulated with intensely rich pigments for bolder than ever lashesFlexible, silicone... ... more | go to store |
 | e.l.f. Cosmetics No Budge Precision Eyeliner In Bubblegum - Vegan and Cruelty-Free Makeup What is it: A long-lasting cream eyeliner with an ultra-fine tip to create precise graphic eye looks with big color payoff.Why you'll love it:Long-lasting, smudge-resistant creamy formula.Micro-fine tip ensures precise application.Glides on smoothly... ... more | go to store |
 | e.l.f. Cosmetics Eyelash Curler - Vegan and Cruelty-Free Makeup This innovative eyelash curler has a special curved design which angles to suit all eye shapes. The plastic rubber pad applies the appropriate amount of pressure to curl lashes naturally and allows for damage-free heating. Get long-lasting curled... ... more | go to store |
 | e.l.f. Cosmetics Love Triangle Lip Filler Liner In Plum - Vegan and Cruelty-Free Makeup What is it: A 2-in-1 lip liner pencil with a unique triangle shape to precisely sculpt and fill in lips with long-lasting, intense color.Why we love:Unique triangle shape creates precise linesDoubles as an all-over lip color to fill in lipsOne-swipe... ... more | go to store |
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