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| Best Seller  | Northland Reed Runner Magnum Double Willow Spinnerbait SKU - 735225 The Northland Reed Runner Magnum Double Willow Spinnerbait is a go-to lure for catching big bass, pike, and muskies. This bait can be used Spring through Fall, and can be cast or trolled over, around, and through weeds, reeds, rocks, brush, and... ... more
Northland Reed Runner Magnum Double Willow Spinnerbait SKU - 735225 The Northland Reed Runner Magnum Double Willow Spinnerbait is a go-to lure for catching big bass, pike, and muskies. This bait can be used Spring through Fall, and can be cast or trolled over, around, and through weeds, reeds, rocks, brush, and... | go to store |
 | Northland Reed Runner Magnum Double Willow Spinnerbait SKU - 722879 The Northland Reed Runner Magnum Double Willow Spinnerbait is a go-to lure for catching big bass, pike, and muskies. This bait can be used Spring through Fall, and can be cast or trolled over, around, and through weeds, reeds, rocks, brush, and... ... more
Northland Reed Runner Magnum Double Willow Spinnerbait SKU - 722879 The Northland Reed Runner Magnum Double Willow Spinnerbait is a go-to lure for catching big bass, pike, and muskies. This bait can be used Spring through Fall, and can be cast or trolled over, around, and through weeds, reeds, rocks, brush, and... | go to store |
| Best Seller  | Northland Puppet Minnow SKU - 444623 The Northland Puppet Minnow catches bull bluegills, crappies, perch, walleyes, pike, and trout year-round. Vertically jig this minnow on the bottom or higher for suspended fish. The lure darts upward on the lift and swims in a semi-circle during... ... more
Northland Puppet Minnow SKU - 444623 The Northland Puppet Minnow catches bull bluegills, crappies, perch, walleyes, pike, and trout year-round. Vertically jig this minnow on the bottom or higher for suspended fish. The lure darts upward on the lift and swims in a semi-circle during... | go to store |
 | Northland Puppet Minnow SKU - 481580 The Northland Puppet Minnow catches bull bluegills, crappies, perch, walleyes, pike, and trout year-round. Vertically jig this minnow on the bottom or higher for suspended fish. The lure darts upward on the lift and swims in a semi-circle during... ... more
Northland Puppet Minnow SKU - 481580 The Northland Puppet Minnow catches bull bluegills, crappies, perch, walleyes, pike, and trout year-round. Vertically jig this minnow on the bottom or higher for suspended fish. The lure darts upward on the lift and swims in a semi-circle during... | go to store |
 | Northland Puppet Minnow SKU - 663898 The Northland Puppet Minnow catches bull bluegills, crappies, perch, walleyes, pike, and trout year-round. Vertically jig this minnow on the bottom or higher for suspended fish. The lure darts upward on the lift and swims in a semi-circle during... ... more
Northland Puppet Minnow SKU - 663898 The Northland Puppet Minnow catches bull bluegills, crappies, perch, walleyes, pike, and trout year-round. Vertically jig this minnow on the bottom or higher for suspended fish. The lure darts upward on the lift and swims in a semi-circle during... | go to store |
 | Northland Puppet Minnow SKU - 798133 The Northland Puppet Minnow catches bull bluegills, crappies, perch, walleyes, pike, and trout year-round. Vertically jig this minnow on the bottom or higher for suspended fish. The lure darts upward on the lift and swims in a semi-circle during... ... more
Northland Puppet Minnow SKU - 798133 The Northland Puppet Minnow catches bull bluegills, crappies, perch, walleyes, pike, and trout year-round. Vertically jig this minnow on the bottom or higher for suspended fish. The lure darts upward on the lift and swims in a semi-circle during... | go to store |
 | Northland Puppet Minnow SKU - 125908 The Northland Puppet Minnow catches bull bluegills, crappies, perch, walleyes, pike, and trout year-round. Vertically jig this minnow on the bottom or higher for suspended fish. The lure darts upward on the lift and swims in a semi-circle during... ... more
Northland Puppet Minnow SKU - 125908 The Northland Puppet Minnow catches bull bluegills, crappies, perch, walleyes, pike, and trout year-round. Vertically jig this minnow on the bottom or higher for suspended fish. The lure darts upward on the lift and swims in a semi-circle during... | go to store |
 | Northland Puppet Minnow SKU - 105152 The Northland Puppet Minnow catches bull bluegills, crappies, perch, walleyes, pike, and trout year-round. Vertically jig this minnow on the bottom or higher for suspended fish. The lure darts upward on the lift and swims in a semi-circle during... ... more
Northland Puppet Minnow SKU - 105152 The Northland Puppet Minnow catches bull bluegills, crappies, perch, walleyes, pike, and trout year-round. Vertically jig this minnow on the bottom or higher for suspended fish. The lure darts upward on the lift and swims in a semi-circle during... | go to store |
 | Northland Puppet Minnow SKU - 347312 The Northland Puppet Minnow catches bull bluegills, crappies, perch, walleyes, pike, and trout year-round. Vertically jig this minnow on the bottom or higher for suspended fish. The lure darts upward on the lift and swims in a semi-circle during... ... more
Northland Puppet Minnow SKU - 347312 The Northland Puppet Minnow catches bull bluegills, crappies, perch, walleyes, pike, and trout year-round. Vertically jig this minnow on the bottom or higher for suspended fish. The lure darts upward on the lift and swims in a semi-circle during... | go to store |
 | Northland Puppet Minnow SKU - 533456 The Northland Puppet Minnow catches bull bluegills, crappies, perch, walleyes, pike, and trout year-round. Vertically jig this minnow on the bottom or higher for suspended fish. The lure darts upward on the lift and swims in a semi-circle during... ... more
Northland Puppet Minnow SKU - 533456 The Northland Puppet Minnow catches bull bluegills, crappies, perch, walleyes, pike, and trout year-round. Vertically jig this minnow on the bottom or higher for suspended fish. The lure darts upward on the lift and swims in a semi-circle during... | go to store |
 | Northland Puppet Minnow SKU - 670340 The Northland Puppet Minnow catches bull bluegills, crappies, perch, walleyes, pike, and trout year-round. Vertically jig this minnow on the bottom or higher for suspended fish. The lure darts upward on the lift and swims in a semi-circle during... ... more
Northland Puppet Minnow SKU - 670340 The Northland Puppet Minnow catches bull bluegills, crappies, perch, walleyes, pike, and trout year-round. Vertically jig this minnow on the bottom or higher for suspended fish. The lure darts upward on the lift and swims in a semi-circle during... | go to store |
 | Northland Puppet Minnow SKU - 723538 The Northland Puppet Minnow catches bull bluegills, crappies, perch, walleyes, pike, and trout year-round. Vertically jig this minnow on the bottom or higher for suspended fish. The lure darts upward on the lift and swims in a semi-circle during... ... more
Northland Puppet Minnow SKU - 723538 The Northland Puppet Minnow catches bull bluegills, crappies, perch, walleyes, pike, and trout year-round. Vertically jig this minnow on the bottom or higher for suspended fish. The lure darts upward on the lift and swims in a semi-circle during... | go to store |
 | Northland Puppet Minnow SKU - 734169 The Northland Puppet Minnow catches bull bluegills, crappies, perch, walleyes, pike, and trout year-round. Vertically jig this minnow on the bottom or higher for suspended fish. The lure darts upward on the lift and swims in a semi-circle during... ... more
Northland Puppet Minnow SKU - 734169 The Northland Puppet Minnow catches bull bluegills, crappies, perch, walleyes, pike, and trout year-round. Vertically jig this minnow on the bottom or higher for suspended fish. The lure darts upward on the lift and swims in a semi-circle during... | go to store |
 | Northland Puppet Minnow SKU - 109532 The Northland Puppet Minnow catches bull bluegills, crappies, perch, walleyes, pike, and trout year-round. Vertically jig this minnow on the bottom or higher for suspended fish. The lure darts upward on the lift and swims in a semi-circle during... ... more
Northland Puppet Minnow SKU - 109532 The Northland Puppet Minnow catches bull bluegills, crappies, perch, walleyes, pike, and trout year-round. Vertically jig this minnow on the bottom or higher for suspended fish. The lure darts upward on the lift and swims in a semi-circle during... | go to store |
 | Northland Puppet Minnow SKU - 775802 The Northland Puppet Minnow catches bull bluegills, crappies, perch, walleyes, pike, and trout year-round. Vertically jig this minnow on the bottom or higher for suspended fish. The lure darts upward on the lift and swims in a semi-circle during... ... more
Northland Puppet Minnow SKU - 775802 The Northland Puppet Minnow catches bull bluegills, crappies, perch, walleyes, pike, and trout year-round. Vertically jig this minnow on the bottom or higher for suspended fish. The lure darts upward on the lift and swims in a semi-circle during... | go to store |
 | Northland Puppet Minnow SKU - 958324 The Northland Puppet Minnow catches bull bluegills, crappies, perch, walleyes, pike, and trout year-round. Vertically jig this minnow on the bottom or higher for suspended fish. The lure darts upward on the lift and swims in a semi-circle during... ... more
Northland Puppet Minnow SKU - 958324 The Northland Puppet Minnow catches bull bluegills, crappies, perch, walleyes, pike, and trout year-round. Vertically jig this minnow on the bottom or higher for suspended fish. The lure darts upward on the lift and swims in a semi-circle during... | go to store |
 | Northland Puppet Minnow SKU - 263193 The Northland Puppet Minnow catches bull bluegills, crappies, perch, walleyes, pike, and trout year-round. Vertically jig this minnow on the bottom or higher for suspended fish. The lure darts upward on the lift and swims in a semi-circle during... ... more
Northland Puppet Minnow SKU - 263193 The Northland Puppet Minnow catches bull bluegills, crappies, perch, walleyes, pike, and trout year-round. Vertically jig this minnow on the bottom or higher for suspended fish. The lure darts upward on the lift and swims in a semi-circle during... | go to store |
 | Northland Puppet Minnow SKU - 426379 The Northland Puppet Minnow catches bull bluegills, crappies, perch, walleyes, pike, and trout year-round. Vertically jig this minnow on the bottom or higher for suspended fish. The lure darts upward on the lift and swims in a semi-circle during... ... more
Northland Puppet Minnow SKU - 426379 The Northland Puppet Minnow catches bull bluegills, crappies, perch, walleyes, pike, and trout year-round. Vertically jig this minnow on the bottom or higher for suspended fish. The lure darts upward on the lift and swims in a semi-circle during... | go to store |
 | Northland Macho Minnow SKU - 601857 Northland's Macho Minnow has been proven deadly for perch, crappies, walleyes, pike, bass and trout. Designed as a vertical jigging spoon, it is also effective casting. Fish in a lift-fall manner to harness the spoons erratic tumbling, darting... ... more
Northland Macho Minnow SKU - 601857 Northland's Macho Minnow has been proven deadly for perch, crappies, walleyes, pike, bass and trout. Designed as a vertical jigging spoon, it is also effective casting. Fish in a lift-fall manner to harness the spoons erratic tumbling, darting... | go to store |
 | Northland Buck-Shot Rattle Spoon SKU - 815467 The Northland Buck-Shot Rattle Spoon is deadly year-round for vertical jigging perch, walleye, trout, bass and pike. Jig aggressively in a lift-fall manner to call fish from a wide radius and make them strike. Tip with a minnow head, waxworms or... ... more
Northland Buck-Shot Rattle Spoon SKU - 815467 The Northland Buck-Shot Rattle Spoon is deadly year-round for vertical jigging perch, walleye, trout, bass and pike. Jig aggressively in a lift-fall manner to call fish from a wide radius and make them strike. Tip with a minnow head, waxworms or... | go to store |
 | Northland Buck-Shot Spoon SKU - 704253 Northland's Buck-Shot Spoon is perfect for perch, crappies, walleyes and trout through the ice and in open water. Optically brightened UV finish excels in low-light and low-vis conditions. Jig vertically with an aggressive lift-fall to attract fish... ... more
Northland Buck-Shot Spoon SKU - 704253 Northland's Buck-Shot Spoon is perfect for perch, crappies, walleyes and trout through the ice and in open water. Optically brightened UV finish excels in low-light and low-vis conditions. Jig vertically with an aggressive lift-fall to attract fish... | go to store |
 | Northland Buck-Shot Spoon SKU - 135758 Northland's Buck-Shot Spoon is perfect for perch, crappies, walleyes and trout through the ice and in open water. Optically brightened UV finish excels in low-light and low-vis conditions. Jig vertically with an aggressive lift-fall to attract fish... ... more
Northland Buck-Shot Spoon SKU - 135758 Northland's Buck-Shot Spoon is perfect for perch, crappies, walleyes and trout through the ice and in open water. Optically brightened UV finish excels in low-light and low-vis conditions. Jig vertically with an aggressive lift-fall to attract fish... | go to store |
 | Northland Buck-Shot Spoon SKU - 712503 Northland's Buck-Shot Spoon is perfect for perch, crappies, walleyes and trout through the ice and in open water. Optically brightened UV finish excels in low-light and low-vis conditions. Jig vertically with an aggressive lift-fall to attract fish... ... more
Northland Buck-Shot Spoon SKU - 712503 Northland's Buck-Shot Spoon is perfect for perch, crappies, walleyes and trout through the ice and in open water. Optically brightened UV finish excels in low-light and low-vis conditions. Jig vertically with an aggressive lift-fall to attract fish... | go to store |
 | Northland Buck-Shot Flutter Spoon SKU - 141602 Northland's Buck-Shot Flutter Spoon is a standout for walleyes, pike, trout, perch and crappies, the Buck-Shot's S-curve design produces an erratic action, high-pitched sound waves and accentuated flutter when jigging and casting. Also effective... ... more
Northland Buck-Shot Flutter Spoon SKU - 141602 Northland's Buck-Shot Flutter Spoon is a standout for walleyes, pike, trout, perch and crappies, the Buck-Shot's S-curve design produces an erratic action, high-pitched sound waves and accentuated flutter when jigging and casting. Also effective... | go to store |
 | Northland Buck-Shot Rattle Spoon SKU - 736509 The Northland Buck-Shot Rattle Spoon is deadly year-round for vertical jigging perch, walleye, trout, bass and pike. Jig aggressively in a lift-fall manner to call fish from a wide radius and make them strike. Tip with a minnow head, waxworms or... ... more
Northland Buck-Shot Rattle Spoon SKU - 736509 The Northland Buck-Shot Rattle Spoon is deadly year-round for vertical jigging perch, walleye, trout, bass and pike. Jig aggressively in a lift-fall manner to call fish from a wide radius and make them strike. Tip with a minnow head, waxworms or... | go to store |
 | Northland Forage Minnow Spoon SKU - 936496 The Northland Forage Minnow Spoons erratic, crippled-minnow action catches everything from walleyes to perch, bass, trout and panfish. Jig it aggressively for maximum flash and flutter, or slow things down and twitch the treble when gamefish move in... ... more
Northland Forage Minnow Spoon SKU - 936496 The Northland Forage Minnow Spoons erratic, crippled-minnow action catches everything from walleyes to perch, bass, trout and panfish. Jig it aggressively for maximum flash and flutter, or slow things down and twitch the treble when gamefish move in... | go to store |
 | Northland Forage Minnow Spoon SKU - 256140 The Northland Forage Minnow Spoons erratic, crippled-minnow action catches everything from walleyes to perch, bass, trout and panfish. Jig it aggressively for maximum flash and flutter, or slow things down and twitch the treble when gamefish move in... ... more
Northland Forage Minnow Spoon SKU - 256140 The Northland Forage Minnow Spoons erratic, crippled-minnow action catches everything from walleyes to perch, bass, trout and panfish. Jig it aggressively for maximum flash and flutter, or slow things down and twitch the treble when gamefish move in... | go to store |
 | Northland Buck-Shot Flutter Spoon SKU - 457512 Northland's Buck-Shot Flutter Spoon is a standout for walleyes, pike, trout, perch and crappies, the Buck-Shot's S-curve design produces an erratic action, high-pitched sound waves and accentuated flutter when jigging and casting. Also effective... ... more
Northland Buck-Shot Flutter Spoon SKU - 457512 Northland's Buck-Shot Flutter Spoon is a standout for walleyes, pike, trout, perch and crappies, the Buck-Shot's S-curve design produces an erratic action, high-pitched sound waves and accentuated flutter when jigging and casting. Also effective... | go to store |
 | Northland Forage Minnow Spoon SKU - 800692 The Northland Forage Minnow Spoons erratic, crippled-minnow action catches everything from walleyes to perch, bass, trout and panfish. Jig it aggressively for maximum flash and flutter, or slow things down and twitch the treble when gamefish move in... ... more
Northland Forage Minnow Spoon SKU - 800692 The Northland Forage Minnow Spoons erratic, crippled-minnow action catches everything from walleyes to perch, bass, trout and panfish. Jig it aggressively for maximum flash and flutter, or slow things down and twitch the treble when gamefish move in... | go to store |
 | Northland Forage Minnow Spoon SKU - 848550 The Northland Forage Minnow Spoons erratic, crippled-minnow action catches everything from walleyes to perch, bass, trout and panfish. Jig it aggressively for maximum flash and flutter, or slow things down and twitch the treble when gamefish move in... ... more
Northland Forage Minnow Spoon SKU - 848550 The Northland Forage Minnow Spoons erratic, crippled-minnow action catches everything from walleyes to perch, bass, trout and panfish. Jig it aggressively for maximum flash and flutter, or slow things down and twitch the treble when gamefish move in... | go to store |
 | Northland Macho Minnow SKU - 174039 Northland's Macho Minnow has been proven deadly for perch, crappies, walleyes, pike, bass and trout. Designed as a vertical jigging spoon, it is also effective casting. Fish in a lift-fall manner to harness the spoons erratic tumbling, darting... ... more
Northland Macho Minnow SKU - 174039 Northland's Macho Minnow has been proven deadly for perch, crappies, walleyes, pike, bass and trout. Designed as a vertical jigging spoon, it is also effective casting. Fish in a lift-fall manner to harness the spoons erratic tumbling, darting... | go to store |
 | Northland Quick-Strike Predator Rig SKU - 409152 Use Northland's Quick-Strike Predator Rig to fish below a tip-up or large float for trophy northern pike, walleyes, lake trout and muskies. Yoke-style design is ideal for live or dead bait. When rigging, position trebles so bait hangs horizontally.... ... more
Northland Quick-Strike Predator Rig SKU - 409152 Use Northland's Quick-Strike Predator Rig to fish below a tip-up or large float for trophy northern pike, walleyes, lake trout and muskies. Yoke-style design is ideal for live or dead bait. When rigging, position trebles so bait hangs horizontally.... | go to store |
 | Northland Buck-Shot Spoon SKU - 367679 Northland's Buck-Shot Spoon is perfect for perch, crappies, walleyes and trout through the ice and in open water. Optically brightened UV finish excels in low-light and low-vis conditions. Jig vertically with an aggressive lift-fall to attract fish... ... more
Northland Buck-Shot Spoon SKU - 367679 Northland's Buck-Shot Spoon is perfect for perch, crappies, walleyes and trout through the ice and in open water. Optically brightened UV finish excels in low-light and low-vis conditions. Jig vertically with an aggressive lift-fall to attract fish... | go to store |
 | Northland Buck-Shot Rattle Spoon SKU - 709905 The Northland Buck-Shot Rattle Spoon is deadly year-round for vertical jigging perch, walleye, trout, bass and pike. Jig aggressively in a lift-fall manner to call fish from a wide radius and make them strike. Tip with a minnow head, waxworms or... ... more
Northland Buck-Shot Rattle Spoon SKU - 709905 The Northland Buck-Shot Rattle Spoon is deadly year-round for vertical jigging perch, walleye, trout, bass and pike. Jig aggressively in a lift-fall manner to call fish from a wide radius and make them strike. Tip with a minnow head, waxworms or... | go to store |
 | Northland Buck-Shot Flutter Spoon SKU - 978672 Northland's Buck-Shot Flutter Spoon is a standout for walleyes, pike, trout, perch and crappies, the Buck-Shot's S-curve design produces an erratic action, high-pitched sound waves and accentuated flutter when jigging and casting. Also effective... ... more
Northland Buck-Shot Flutter Spoon SKU - 978672 Northland's Buck-Shot Flutter Spoon is a standout for walleyes, pike, trout, perch and crappies, the Buck-Shot's S-curve design produces an erratic action, high-pitched sound waves and accentuated flutter when jigging and casting. Also effective... | go to store |
 | Northland Buck-Shot Rattle Spoon SKU - 231528 The Northland Buck-Shot Rattle Spoon is deadly year-round for vertical jigging perch, walleye, trout, bass and pike. Jig aggressively in a lift-fall manner to call fish from a wide radius and make them strike. Tip with a minnow head, waxworms or... ... more
Northland Buck-Shot Rattle Spoon SKU - 231528 The Northland Buck-Shot Rattle Spoon is deadly year-round for vertical jigging perch, walleye, trout, bass and pike. Jig aggressively in a lift-fall manner to call fish from a wide radius and make them strike. Tip with a minnow head, waxworms or... | go to store |
 | Northland Buck-Shot Spoon SKU - 234410 Northland's Buck-Shot Spoon is perfect for perch, crappies, walleyes and trout through the ice and in open water. Optically brightened UV finish excels in low-light and low-vis conditions. Jig vertically with an aggressive lift-fall to attract fish... ... more
Northland Buck-Shot Spoon SKU - 234410 Northland's Buck-Shot Spoon is perfect for perch, crappies, walleyes and trout through the ice and in open water. Optically brightened UV finish excels in low-light and low-vis conditions. Jig vertically with an aggressive lift-fall to attract fish... | go to store |
 | Northland Reed Runner Magnum Double Willow Spinnerbait SKU - 498290 The Northland Reed Runner Magnum Double Willow Spinnerbait is a go-to lure for catching big bass, pike, and muskies. This bait can be used Spring through Fall, and can be cast or trolled over, around, and through weeds, reeds, rocks, brush, and... ... more
Northland Reed Runner Magnum Double Willow Spinnerbait SKU - 498290 The Northland Reed Runner Magnum Double Willow Spinnerbait is a go-to lure for catching big bass, pike, and muskies. This bait can be used Spring through Fall, and can be cast or trolled over, around, and through weeds, reeds, rocks, brush, and... | go to store |
 | Northland Reed Runner Magnum Double Willow Spinnerbait SKU - 672133 The Northland Reed Runner Magnum Double Willow Spinnerbait is a go-to lure for catching big bass, pike, and muskies. This bait can be used Spring through Fall, and can be cast or trolled over, around, and through weeds, reeds, rocks, brush, and... ... more
Northland Reed Runner Magnum Double Willow Spinnerbait SKU - 672133 The Northland Reed Runner Magnum Double Willow Spinnerbait is a go-to lure for catching big bass, pike, and muskies. This bait can be used Spring through Fall, and can be cast or trolled over, around, and through weeds, reeds, rocks, brush, and... | go to store |
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