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| Best Seller  | Yamamoto Ned Senko Soft Stick Bait - Okeechobee Craw Yamamoto Ned Senko Soft Stick Bait - The exact same shape as the 3� fat Senko but built utilizing Yamamoto's “Mega Floater Formula� to make this bait stand up on a Ned head. The size is perfect. The shape is perfect and now the formula is... ... more | go to store |
 | Strike King Rattlin' Rage Craw Soft Craw Bait - Fire Craw Strike King Rattlin' Rage Craw Soft Craw Bait - By far the undefeated champion of crawfish baits in the water, Strike King’s new soft plastic Rattlin’ Rage Craw is a slender, 4in crawfish imitator, pre-rigged with a glass sound chamber imbedded... ... more | go to store |
| Best Seller  | Yamamoto 5 & 5-1/2in Swimming Senko Soft Swimbait - Fire Craw Yamamoto 5 & 5-1/2in Swimming Senko Soft Swimbait - Combines two great bass baits - the Senko and Yamamoto's swimbait - into one. The Swim Senko can be Texas-rigged weightless and retrieved slowly where it will paddle along just below the surface. ... more | go to store |
 | Yamamoto Psychodad Soft Craw Bait - Okeechobee Craw Yamamoto Psychodad Soft Craw Bait - Things get crazy when the Psycho Dad comes out. Featuring a built-in rattle chamber and large claws that act like swimbait tails, the Psycho Dad is the center of attention anytime it finds water. This 3.75in... ... more | $5.99 $3.97 go to store |
 | Yamamoto 5 & 5-1/2in Swimming Senko Soft Swimbait - Blue & Black Laminate Yamamoto 5 & 5-1/2in Swimming Senko Soft Swimbait - Combines two great bass baits - the Senko and Yamamoto's swimbait - into one. The Swim Senko can be Texas-rigged weightless and retrieved slowly where it will paddle along just below the surface. ... more | go to store |
 | Yamamoto Double Tail Hula Grub - Fire Craw Yamamoto Double Tail Hula Grub - It is impossible to talk about Yamamoto baits without talking about the Hula Grub. The bait that started it all for us. The Hula Grub is a golden standard for offshore fishing with a soft plastic bait. Thanks to its... ... more | go to store |
 | Yamamoto 5 & 5-1/2in Swimming Senko Soft Swimbait - Green Pumpkin/Watermelon Laminate Yamamoto 5 & 5-1/2in Swimming Senko Soft Swimbait - Combines two great bass baits - the Senko and Yamamoto's swimbait - into one. The Swim Senko can be Texas-rigged weightless and retrieved slowly where it will paddle along just below the surface. ... more | $7.99 $5.97 go to store |
 | Storm WildEye Swim Shad Soft Swimbait - Fire Tiger #6 Hook One of the most fished soft plastics around began its life at Storm in 2002. The soft outer body, the holographic swimming’ flash foil and the I-bolt secured holographic “WildEye� set the standard by which all others are measured. Many have... ... more | go to store |
 | Missile Baits Shockwave Soft Swimbait - GP Lava Craw Missile Baits Shockwave Soft Swimbait - Feel the fish blasting the Shockwave Swimbait when you put on this versatile swim bait. It has the realistic tail kick with minimal movement and a split belly for great hook ups. 2 sizes Versatile to fit... ... more | go to store |
 | Yamamoto 4in Swim Senko Soft Swimbait - Blue Pearl/Large Silver Flake Yamamoto Swimming Senko Soft Swimbait - A twist on a classic – the Swim Senko is everything that’s great about the legendary Senko, but with a little extra magic. Thanks to the tail, the Swim Senko presents a hard-to-resist horizontal action... ... more | $7.99 $5.97 go to store |
 | Yamamoto 5 & 5-1/2in Swimming Senko Soft Swimbait - Black / Large Blue Flakes Yamamoto 5 & 5-1/2in Swimming Senko Soft Swimbait - Combines two great bass baits - the Senko and Yamamoto's swimbait - into one. The Swim Senko can be Texas-rigged weightless and retrieved slowly where it will paddle along just below the surface. ... more | go to store |
 | Kalin's Tickle Tail Soft Swimbait - Fire Tiger Kalin's Tickle Tail Soft Swimbait - This shad/paddletail lure featuring tentacles that vibrate and pulsate with every change in the speed of your retrieve. Ultra-live tantalizing swim response ... more | go to store |
 | Yamamoto 5 & 5-1/2in Swimming Senko Soft Swimbait - Watermelon/Large Black & Small Red Flake Yamamoto 5 & 5-1/2in Swimming Senko Soft Swimbait - Combines two great bass baits - the Senko and Yamamoto's swimbait - into one. The Swim Senko can be Texas-rigged weightless and retrieved slowly where it will paddle along just below the surface. ... more | $7.99 $5.97 go to store |
 | Strike King Rage Scounbug Soft Creature Bait - Fire Craw Strike King Rage Scounbug Soft Creature Bait - The Strike King Scounbug is a compact, 3.5in crawfish imitation lure that is built with two Rage Flange pincers that wiggle and swim, imparting a life-like, natural action and six legs for a realistic... ... more | go to store |
 | Yamamoto 7 inch Senko Soft Stick Bait - Fire Craw Yamamoto 7 inch Senkos Soft Stick Bait - This is the lure that revolutionized bass fishing and made it easy for anyone, young or old, expert of novice, to have a great day catching fish. Widely copied but never equaled. There's nothing that compares... ... more | go to store |
 | Yamamoto 5 inch Senko Soft Stick Bait - Fire Craw Yamamoto Senko Soft Stick Bait - This is the lure that revolutionized bass fishing and made it easy for anyone, young or old, expert of novice, to have a great day catching fish. Widely copied but never equaled. The Senko is a staple in the fishing... ... more | go to store |
 | Yamamoto Shad Shape Floater Soft Swimbait - Fire Craw Yamamoto Shad Shape Floater Soft Swimbait - Utilizing the shape of the Shad Shape Worm, but pairing with Yamamoto's new “Mega Floater Formula�, Yamamoto is really excited about the new 5in Shad Shape Worm! This new version floats, which makes it... ... more | go to store |
 | Yamamoto 6 inch Senko Soft Stick Bait - Fire Craw Yamamoto 6 inch Senko Soft Stick Bait - This is the lure that revolutionized bass fishing and made it easy for anyone, young or old, expert of novice, to have a great day catching fish. Widely copied but never equaled. ... more | go to store |
 | Missile Baits Shockwave Soft Swimbait - Lava Craw Missile Baits Shockwave Soft Swimbait - Feel the fish blasting the Shockwave Swimbait when you put on this versatile swim bait. It has the realistic tail kick with minimal movement and a split belly for great hook ups. 2 sizes Versatile to fit... ... more | go to store |
 | Yamamoto 3-1/2in Swim Senko Soft Swimbait - Tennessee Shad Yamamoto Swimming Skeno Soft Swimbait - A twist on a classic – the Swim Senko is everything that’s great about the legendary Senko, but with a little extra magic. Thanks to the tail, the Swim Senko presents a hard-to-resist horizontal action... ... more | $7.99 $5.97 go to store |
 | Yamamoto Zako Soft Swimbait - Fire Craw Yamamoto Zako Soft Swimbait - The new Zako Swimbait was designed by Elite angler Brett Hite, and it’s his bait of choice as a swimbait trailer when he’s slinging chatterbaits or he’s in the mood to flip. To keep the tail action tight, similar... ... more | go to store |
 | Yamamoto Psychodad Soft Craw Bait - Green Pumpkin Red Yamamoto Psychodad Soft Craw Bait - Things get crazy when the Psycho Dad comes out. Featuring a built-in rattle chamber and large claws that act like swimbait tails, the Psycho Dad is the center of attention anytime it finds water. This 3.75in... ... more | $5.99 $3.97 go to store |
 | Yamamoto 3-1/2in Swim Senko Soft Swimbait - Green Pumpkin/Large Green & Purple Flake Yamamoto Swimming Skeno Soft Swimbait - A twist on a classic – the Swim Senko is everything that’s great about the legendary Senko, but with a little extra magic. Thanks to the tail, the Swim Senko presents a hard-to-resist horizontal action... ... more | $7.99 $5.97 go to store |
 | Yamamoto 5 & 5-1/2in Swimming Senko Soft Swimbait - Green Pumpkin / Large Black Flakes Yamamoto 5 & 5-1/2in Swimming Senko Soft Swimbait - Combines two great bass baits - the Senko and Yamamoto's swimbait - into one. The Swim Senko can be Texas-rigged weightless and retrieved slowly where it will paddle along just below the surface. ... more | go to store |
 | Yamamoto 4in Swim Senko Soft Swimbait - Green Pumpkin/Large Black Flake Yamamoto Swimming Senko Soft Swimbait - A twist on a classic – the Swim Senko is everything that’s great about the legendary Senko, but with a little extra magic. Thanks to the tail, the Swim Senko presents a hard-to-resist horizontal action... ... more | $7.99 $5.97 go to store |
 | Yamamoto 5 & 5-1/2in Swimming Senko Soft Swimbait - Green Pumpkin/Large Black Flake Yamamoto 5 & 5-1/2in Swimming Senko Soft Swimbait - Combines two great bass baits - the Senko and Yamamoto's swimbait - into one. The Swim Senko can be Texas-rigged weightless and retrieved slowly where it will paddle along just below the surface. ... more | go to store |
 | Yamamoto 3-1/2in Swim Senko Soft Swimbait - Red Shad Yamamoto Swimming Skeno Soft Swimbait - A twist on a classic – the Swim Senko is everything that’s great about the legendary Senko, but with a little extra magic. Thanks to the tail, the Swim Senko presents a hard-to-resist horizontal action... ... more | $7.99 $5.97 go to store |
 | Yamamoto 5 & 5-1/2in Swimming Senko Soft Swimbait - Fire Craw Yamamoto 5 & 5-1/2in Swimming Senko Soft Swimbait - Combines two great bass baits - the Senko and Yamamoto's swimbait - into one. The Swim Senko can be Texas-rigged weightless and retrieved slowly where it will paddle along just below the surface. ... more | $8.99 $6.97 go to store |
 | Tsunami Performance Holographic Swim Shad Soft Swimbait - Fire Tiger Tsunami Performance Holographic Swim Shad Soft Swimbait - Tsunami's Holographic Swim Shad Soft Baits are designed to trigger fast, hard strikes! Tough soft-vinyl body features an ultra-realistic holographic foil core and lifelike 3D eyes to bring... ... more | go to store |
 | Yamamoto Yama Craw Craw Bait - 4in, 4pk - Fire Craw 4 Yamamoto Yama Craw Craw Bait - 4in, 4pk - The all-new Yama Craw fills a void not only in the Yamamoto lineup, but in the entire fishing industry as well. The most impactful attribute of the Yama Craw, and what really sets it apart, is that it’s... ... more | $7.99 $5.97 go to store |
 | Yamamoto Psychodad Soft Craw Bait - Green Pumpkin Yamamoto Psychodad Soft Craw Bait - Things get crazy when the Psycho Dad comes out. Featuring a built-in rattle chamber and large claws that act like swimbait tails, the Psycho Dad is the center of attention anytime it finds water. This 3.75in... ... more | $5.99 $3.97 go to store |
 | Yamamoto Paddle Tail Zako Soft Swimbait - Fire Craw Yamamoto Paddle Tail Zako Soft Swimbait - The Paddle Tail Zako is everything you know and love about the Zako swimbait, but with a little more action! Featuring the same durable body as the traditional Zako, the Paddle Tail Zako implements a... ... more | go to store |
 | Yamamoto 5 & 5-1/2in Swimming Senko Soft Swimbait - Black Yamamoto 5 & 5-1/2in Swimming Senko Soft Swimbait - Combines two great bass baits - the Senko and Yamamoto's swimbait - into one. The Swim Senko can be Texas-rigged weightless and retrieved slowly where it will paddle along just below the surface. ... more | go to store |
 | Yamamoto 5in Thin Senko Soft Stick Bait - Fire Craw Yamamoto 5in Thin Senko Soft Stick Bait - The Senko is a staple in the fishing world. It has become the #1 choice of anglers everywhere. “Iconic� is an understatement – the Senko has spawned thousands of imposters, but nothing beats the... ... more | go to store |
 | Yamamoto Psychodad Soft Craw Bait - Pumpkin Candy Yamamoto Psychodad Soft Craw Bait - Things get crazy when the Psycho Dad comes out. Featuring a built-in rattle chamber and large claws that act like swimbait tails, the Psycho Dad is the center of attention anytime it finds water. This 3.75in... ... more | $5.99 $3.97 go to store |
 | Yamamoto Psychodad Soft Craw Bait - Black/Red Yamamoto Psychodad Soft Craw Bait - Things get crazy when the Psycho Dad comes out. Featuring a built-in rattle chamber and large claws that act like swimbait tails, the Psycho Dad is the center of attention anytime it finds water. This 3.75in... ... more | $5.99 $3.97 go to store |
 | Yamamoto Fat Baby Craw Soft Craw Bait - Fire Craw Yamamoto Fat Baby Craw Soft Craw Bait - The Fat Baby Craw is a phenomenal finesse trailer. Its round design keeps it from sticking to cover while the bulk of the plastic ensures that it stays on the hook regardless of what it encounters. This 3.75in... ... more | go to store |
 | Yamamoto Psychodad Soft Craw Bait - Fire Craw Yamamoto Psychodad Soft Craw Bait - Things get crazy when the Psycho Dad comes out. Featuring a built-in rattle chamber and large claws that act like swimbait tails, the Psycho Dad is the center of attention anytime it finds water. This 3.75in... ... more | $5.99 $3.97 go to store |
 | Yamamoto Kreature Creature Bait - Fire Craw Yamamoto Kreature Creature Bait - The Kreature is sure to cause a stir. Featuring swimming “wings� and a free-flowing skirt of tentacles, the Kreature is impossible to ignore. 4in in size but much larger in attitude, the Kreature produces... ... more | go to store |
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